Practical guides on advertising, PPC, web and app development, and branding — from the VIA Marketing team.
Realistic cost-per-click ranges, recommended monthly budgets and tips to get the most from Google Ads.
Read article →Compare the cost, speed and results of PPC and SEO — and when each channel wins.
Read article →Reach, audience, cost and features of Sklik and Google Ads — and when running both pays off.
Read article →How remarketing brings visitors back — audiences, channels and best practices.
Read article →Targeting, creative, budgets and platform choice — how to get real results from social media ads.
Read article →Lower cost-per-click and a different audience — when Microsoft Ads (Bing) pays off.
Read article →ROI and ROAS formulas, key KPIs, GA4 measurement and the most common evaluation mistakes.
Read article →A brand is not just a logo. What corporate branding consists of and why it shapes how a company is seen.
Read article →Criteria, the right questions and red flags when choosing a marketing agency.
Read article →Logo types, the design process and everything that belongs in a brand's visual identity.
Read article →Price ranges by website type, what drives the price and the ongoing costs to plan for.
Read article →Structure, headline, trust and CTA — what makes up a landing page that converts.
Read article →Price by app type and complexity, what drives it and how to get a quick estimate.
Read article →What an MVP is, how to scope it and validate an app idea affordably before investing fully.
Read article →The differences, performance and cost of native and cross-platform development — and when to choose each.
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